Have you ever wondered what the role of a coach really is? Do you have a clear definition? Do you use words such as facilitate, support, challenge, be a sounding board, or perhaps even mentor? What words do you use — and do they really capture what great coaching does? One of the most powerful tools a coach can useContinue reading “Coaches and Camels..!”
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Finding Diamonds Before You Go a-Marketing
Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, butContinue reading “Finding Diamonds Before You Go a-Marketing”
