Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, but polished fake diamonds with all the branding collateral imaginable are still … only fake.
Tag Archives: marketing
Connecting creativity and leadership
In my last blog, which derived from my recent talk at the Dominion Theatre, we observed three ways in which people were not things, and we discussed why that was important. We concluded that being authentic was important and that one consequence of authenticity was that it enabled one to be creative; creativity and authenticityContinue reading “Connecting creativity and leadership”
Revenue Model for Coaches and Consultants
To be successful as a coach or consultant (or indeed as a trainer) in today’s competitive market is a tall order; the reality is there is so much competition, and so many ‘me-too’ coaches and consultants out there. The net effect of all the down-sizing, delayering, and simply the ‘I’ve had it with corporate life-itis’, means there are seemingly millions of coaches and consultants everywhere. Organisations that provide training and accreditation in this area have a field day: they are able to accurately state that this is one of the fastest growing sectors in the world, and yet ignore the implications of what this means when so many are scrambling to get on board the gravy train.
Finding Three Reasons Why Anyone Should Buy from You
It is certainly true that the life blood of any company is its sales; I would not want to make a fetish of this as some companies do to the extent that everybody else is made to feel a second class citizen. Clearly, the well run organisation focuses on sales and sees all the otherContinue reading “Finding Three Reasons Why Anyone Should Buy from You”
Why Go to a Conference?
Tomorrow we kick off with another Motivational Maps conference at the Elstead Hotel in Bournemouth and I am really looking forward to it. Why do people go to Conferences? What is the point? And what do they take from them? People go to Conferences, I think, to belong: to be part of something bigger thanContinue reading “Why Go to a Conference?”
Becoming a Business Practitioner of Motivational Maps
At Motivational Maps we have two levels of Practitioners or licensees and sometimes I am asked what is the difference. Clearly, you get more for the more expensive license, but is it just that – you get more? Not really, there is a fundamental difference in thinking between the two levels and they are correlatedContinue reading “Becoming a Business Practitioner of Motivational Maps”
Coaching, Consulting, Training for Residual Income
I have been in the training, coaching and consulting business now for 18 years; and a fine business it is. At its best, its practitioners add massive value, make a difference and help people and organisations solve complex problems. Furthermore, its hourly or daily rate is good. What is there not to like? You setContinue reading “Coaching, Consulting, Training for Residual Income”
Finding Diamonds Before You Go a-Marketing
Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, butContinue reading “Finding Diamonds Before You Go a-Marketing”
My 3 Top Business Tips
I have been in business now for over 17 years and I think I have learnt something. The usual statistics are that somewhere between 60-80% of all businesses go out of businesses within the first five years; and over the next five years a similar number drop out. What then are the three top tipsContinue reading “My 3 Top Business Tips”
Why motivation is NOT often in the work place
It is not an original observation to say that in most work places we look we find that most people are not highly motivated. In many cases they are not motivated at all. They need to work and their commitment to and engagement with their employer extends no further than the next pay cheque. ThisContinue reading “Why motivation is NOT often in the work place”
The Mapping Motivation Series 