Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, but polished fake diamonds with all the branding collateral imaginable are still … only fake.
Tag Archives: diamonds
Finding Diamonds Before You Go a-Marketing
Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, butContinue reading “Finding Diamonds Before You Go a-Marketing”
The Mapping Motivation Series 