A couple of years ago, following a lunch with my friend Brian Jenner, I posted an article outlining the ‘10 Commandments of Impractical Entrepreneurship’! This was based on an outline of a talk he was preparing, and he kindly allowed me to share his brilliant ideas. Recently looking back over these commandments (one always needs to refresh oneself sometimes) I realised that many of them have acquired new meaning in our current business, economic, and, indeed, cultural climate. So, I wanted to share these commandments again with some new thoughts.
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The Mapping Motivation Series 