Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, but polished fake diamonds with all the branding collateral imaginable are still … only fake.
Tag Archives: story
Poetry and the Muses Part 2
The Muses we understand from Part 1 of this article are the daughters of the future and the past, and more specifically of memory, light, truth and beauty; they are essential for the ‘good life’, and we understand as well that because they are goddesses, they cannot be summoned by human will, but they canContinue reading “Poetry and the Muses Part 2”
The Mapping Motivation Series 