Tag Archives: sports

When most people hear the word ‘coach’ they immediately think of a sports coach. It conjures the image of a sweat-suit clad person standing at the side of a race-track or basketball court, yelling advice at the top of their lungs. However, we should not dismiss the association. The purpose of a sports coach is to get the best out of their player, their performer, and this is through one-to-one interactions before the game / event, and also by offering advice and strategy through the day itself. As business people, we need coaches too.