10 Commandments of Impractical Entrepreneurship – Revisited!

A couple of years ago, following a lunch with my friend Brian Jenner, I posted an article outlining the ‘10 Commandments of Impractical Entrepreneurship’! This was based on an outline of a talk he was preparing, and he kindly allowed me to share his brilliant ideas. Recently looking back over these commandments (one always needs to refresh oneself sometimes) I realised that many of them have acquired new meaning in our current business, economic, and, indeed, cultural climate. So, I wanted to share these commandments again with some new thoughts.

Finding Three Reasons Why Anyone Should Buy from You

It is certainly true that the life blood of any company is its sales; I would not want to make a fetish of this as some companies do to the extent that everybody else is made to feel a second class citizen. Clearly, the well run organisation focuses on sales and sees all the otherContinue reading “Finding Three Reasons Why Anyone Should Buy from You”

Becoming a Business Practitioner of Motivational Maps

At Motivational Maps we have two levels of Practitioners or licensees and sometimes I am asked what is the difference. Clearly, you get more for the more expensive license, but is it just that – you get more? Not really, there is a fundamental difference in thinking between the two levels and they are correlatedContinue reading “Becoming a Business Practitioner of Motivational Maps”

Increasing billable hours

  For those in the service industry – accountants, lawyers, consultants, trainers and coaches, yes coaches – one of the most important aspects of their business is selling their service. And after that, the second most important thing, if they want to stay in business, is increasing their billable hours. Now let's be clear here:Continue reading “Increasing billable hours”