We come to chapter 4 of Mapping Motivation, from Routledge (http://amzn.to/2eqdSQq). One vital aspect of this chapter is the exploration of what we call ‘Hygiene Factors’ in Motivational Maps’ jargon. “Your lowest motivational score can be very revealing. The top three scores are more exciting, but noting our lowest motivator can also give useful cluesContinue reading “The Hygiene Factors of Motivation”