My friend Howard told me a great story recently, and whilst I can’t vouch for its precise historical accuracy, I know this happens all the time. A man has a fridge in his house which he wants to replace, as he has bought a brand spanking new and better model. So he rationalises that theContinue reading “Valuing Yourself”
Tag Archives: professional
Why “Layering” Your Business is Important
If we are entrepreneurs and are in business we all want to run a successful business and one of the major obstacles to that happening is the competition taking our idea and creating their own version of it and so depleting us of customers. This is a very real threat, and it happens over the most basic commodities. You have a taxi or a mobile ice cream parlour in a successful patch and the next thing you know ten others have suddenly sprung up. In my local area the £1 shop went bust when literally across the street the 99p shop opened up. Hmm – so much for customer loyalty.
The Mapping Motivation Series 