It would be a great thing to be able to review one’s own book, in my case, Mapping Motivation, but it would of course be entirely invalid; I am, as they say, biased! On the other hand, though, I can answer the question: why did you write this book? And there is a perfect stormContinue reading “Why I Wrote the Book Mapping Motivation”
Tag Archives: MBA
Finding Three Reasons Why Anyone Should Buy from You
It is certainly true that the life blood of any company is its sales; I would not want to make a fetish of this as some companies do to the extent that everybody else is made to feel a second class citizen. Clearly, the well run organisation focuses on sales and sees all the otherContinue reading “Finding Three Reasons Why Anyone Should Buy from You”
The Mapping Motivation Series 