To be successful as a coach or consultant (or indeed as a trainer) in today’s competitive market is a tall order; the reality is there is so much competition, and so many ‘me-too’ coaches and consultants out there. The net effect of all the down-sizing, delayering, and simply the ‘I’ve had it with corporate life-itis’, means there are seemingly millions of coaches and consultants everywhere. Organisations that provide training and accreditation in this area have a field day: they are able to accurately state that this is one of the fastest growing sectors in the world, and yet ignore the implications of what this means when so many are scrambling to get on board the gravy train.