A couple of years ago, following a lunch with my friend Brian Jenner, I posted an article outlining the ‘10 Commandments of Impractical Entrepreneurship’! This was based on an outline of a talk he was preparing, and he kindly allowed me to share his brilliant ideas. Recently looking back over these commandments (one always needs to refresh oneself sometimes) I realised that many of them have acquired new meaning in our current business, economic, and, indeed, cultural climate. So, I wanted to share these commandments again with some new thoughts.
Tag Archives: entrepreneurs
Why “Layering” Your Business is Important
If we are entrepreneurs and are in business we all want to run a successful business and one of the major obstacles to that happening is the competition taking our idea and creating their own version of it and so depleting us of customers. This is a very real threat, and it happens over the most basic commodities. You have a taxi or a mobile ice cream parlour in a successful patch and the next thing you know ten others have suddenly sprung up. In my local area the £1 shop went bust when literally across the street the 99p shop opened up. Hmm – so much for customer loyalty.
The Mapping Motivation Series 