Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, but polished fake diamonds with all the branding collateral imaginable are still … only fake.
Tag Archives: corporate
Overcoming Resistance to Change
Carl Jung observed that “All true things must change and only that which changes remains true”. This is a profound paradox, especially when you consider that for all the talk of change there is today, the reality is that most people and most organisations don’t want it.
Opportunities are everywhere, aren’t they?
One thing is sure: the current recession isn't going anywhere soon, and many people are going to be experiencing pain. But I am not saying this as a detached observer: last year we suffered pain. We noticed a slowing down of commitment to projects, and a general avoidance of expenditure. Some long standing clients hadContinue reading “Opportunities are everywhere, aren’t they?”
The Mapping Motivation Series 