In the words of Sir Arthur Conan Doyle in The Memoirs of Sherlock Holmes, “It has long been an axiom of mine that the little things are infinitely the most important.” We see this time and time again where one small overlooked element causes the whole house of cards to come crashing down. It is often in the small things that the telltale signs may be read about the state of an organisation or relationship’s health. We have to get the small details right, and in doing so, will often fix the big things.
Tag Archives: competition
Why “Layering” Your Business is Important
If we are entrepreneurs and are in business we all want to run a successful business and one of the major obstacles to that happening is the competition taking our idea and creating their own version of it and so depleting us of customers. This is a very real threat, and it happens over the most basic commodities. You have a taxi or a mobile ice cream parlour in a successful patch and the next thing you know ten others have suddenly sprung up. In my local area the £1 shop went bust when literally across the street the 99p shop opened up. Hmm – so much for customer loyalty.
The Mapping Motivation Series 