Marketing, as Peter Drucker observed, was one of the two functions that alone made money for a business – all else was a cost. Thus it is PDI – Pretty Damned Important! It’s a shame, therefore, that it only does – usually – half the job. True, that half it may do spectacularly well, but polished fake diamonds with all the branding collateral imaginable are still … only fake.
Tag Archives: authenticity
How Understanding People are not Things helps promote effective Leadership
In my last blog, which derived from my talk at the Dominion Theatre last week, I discussed the most difficult thing to deal with in business, the most difficult thing being people. I suggested that three problems typically beset managers about this and that in the next blog I would tackle what the differences betweenContinue reading “How Understanding People are not Things helps promote effective Leadership”
The Mapping Motivation Series 